Links from one website to another are an important part of the search engine ranking process. Generally the better quality and more links a website has, the higher it could rank in the search engines. This means that the spammers go overboard and produce 1000’s of low quality links to their own website in the mistaken belief that they can get the site to rank higher. The search engines are smarter than that and the spammers are dumb. What they do is that they spam, either manually or with automated programs the comments sections of blogs and include links back to their website. They will probably post the same generic really dumb comment to 1000’s of sites in the hope that a few might get approved for publication. Some or a lot of them will. The spammer then expects that this will help their rankings in the search engine. Often, when it doesn’t, they just spam even more.
This is an abuse of other peoples web properties. The comments sections on blogs are for meaningful and insightful contributions to a topic. Comments should be there because they add value, not because the spammer can get a link to their websites.
The consequences of this spam is twofold:
1. While there are plugins and other strategies to automatically reduce this spam, the policing of it and the approval or deletion of comments on a bog can be time consuming for the blog owner. Wouldn’t it be great if the comments left could all be legitimate and do not need screening? It is also important, for engagement, that legitimate comments are approved in a timely manner.
2. If your website links to another website that the search engines considers is junk or spam itself, then they could penalize your website. It happens more often than most people realize. This is the consequence of approving comments that link to poor quality websites.
LookAfterWP has systems in place and can monitor all comments made on its clients websites and either approve the legitimate ones for you and trash the spam ones that made it through the automated filters. This leaves you to focus on the business and the engagement with the content rather than the policing of it.